Branding for Commercial Bank Youth, a youth-focused sub-brand designed to connect with a younger, more modern audience. The project involved developing a fresh visual identity that balanced the trust and credibility of an established financial institution with a bold, contemporary feel.

I designed the logo and created a series of brand mockups to showcase how the identity would live across different touchpoints. The visual system was built to feel approachable, energetic, and relevant to a new generation, while remaining aligned with the parent brand’s core values. The final outcome establishes a clear, flexible identity suited for digital-first communication and future brand expansion.